In the United States, $1 Billion is spent on acne related health care each year.
A study by Groupon discovered that on average a British woman will spend £33,615 over the course of her life on face products and treatments alone.
Does that seem a bit steep? Well according to another survey by Skinstore, the average American woman will spend $300,000!
As it stands now, the global beauty industry is estimated to be worth:
- $24 billion | Skincare
- $18 billion | Makeup
- $38 billion | Hair
- $15 billion | Perfume
As a professional in the world of beauty it is comforting to know that it is an industry that grows year on year.
BUT what if I told you that you didn’t need to spend all that money?
How many of you have countless skincare and makeup products that you don’t use? Your bathroom cabinets are stacking up with creams and all sorts of lotions and potions.
With the estimation of women spending between $50-$100 per month on beauty, I wonder how much of that money is actually well spent…
Here are a few simple ways for you to save money on your skincare:
CHECK THE LABEL
All products have an expiry date.
You usually find the use before icon on the back label. It looks like an open jar and will stipulate how many months life the product has after opening. For example: 6M, 12M, 18M, 24M.
Generally, the fewer the months, the less chemicals your product has to preserve it.
You compromise the life of your skincare the moment you open them.
That could be as soon as you get home after buying it. You’re so excited with your recent purchase that you want to show your mum or your friend what you’ve bought. BUT as soon as you break the seal, you have metaphorically turned over the sand timer on that products life.
If you find yourself guilty of buying all the latest skincare trends, I could assume you have one or two things already opened at home that perhaps need using up first.
Before buying new skincare or going for a facial, have a ‘product detox’ at home. What has expired? How many of one thing have you got open already? That way you will have a clearer picture of what space you have in you current skincare routine.
TOP TIP: When you open a product, write on the lid or the base the date you opened it. You can’t keep track of all the products you open in your head! Count what month it will be when the product expires. If you’re a real beauty geek, set a reminder in your calendar of when you need to buy a replacement.
USE THE RECOMMENDED AMOUNT
Expiry dates become a moot point if you are using your product as recommended by the manufacturer, which generally means you will need to replace it every three to five months.
To get the results promised, most skincare is recommended to be used twice a day (morning and evening). When reading the instructions of how to use the product, it will specify how much you need, where you should be applying it etc.
To summarise, if you want to get the most out of your money and get the results, don’t let your skincare expire before you’ve had the chance to use them up. Follow the manufacturers directions of how to use the product and get the results you paid for.
You can’t get results if you’re not using the product! Results come from continued use.
THE BIGGEST MONEY SAVER OF THEM ALL…
We buy makeup and skincare to give us confidence in our own beauty and to defy the ageing process. And I am first in line for anything that will give me clear, flawless skin.
BUT… do we really need to spend $300,000 per lifetime to feel and look gorgeous?
The answer unsurprisingly is no.
I have spoken a lot about self confidence in my previous blogs and highlighted the importance of being your own kind of beautiful.
There is one thing that you can do, that will make you look more beautiful than any amount of skincare and makeup will.
What did you notice about the picture in the this post? Was it the ocean in the background? The mask on my face? Or was it my smile?
Smiling doesn’t necessarily mean you’re happy. It just means you’re strong.
To anyone else looking in, a smiling person radiates someone who is confident and strong; and from one human to another there is nothing more attractive than that.
Smiles are infectious. Not only to the people around you, but to you too. Even if your first smiles of the day are false and a different kind of mask to the one you usually wear, they soon lead to a change of chemistry in the brain that result in joy and happiness.
Smiling will save you a lot of money.
Maybe we should all do twenty reps of smiling each morning while we are brushing our hair!
To all of my blemished beauties out there, I know that sometimes the last thing you feel like doing is smiling but let people notice something else about you… if you are smiling they won’t be looking at your skin, they will be looking at how happy you look.